Banner ads represent a standard form of online advertising. These square images or animated elements become visible on websites and aim to grab user attention, ultimately promoting products. Banner ads can be found on diverse online locations, including search engines. They operate through interaction with the banner, which typically leads to a web

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who manipulate systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in